The marketing blitzkrieg for Kites by Reliance BIG Pictures seems to have paid of with the film grossing Rs 21 crores on opening day in India – the second highest ever in Bollywood (after 3 idiots).
The aggressive promos had already set the temperature soaring for the Rakesh Roshan film starring Hritik Roshan and Barbara Mori making it among most awaited releases of Summer 2010.
“We were very aggressive in our marketing strategy and released the film across 2500 screens in 30 countries. This is the widest release ever for a Bollywood movie. There were 10,000 shows on the opening day, which is also a record,” says Mr Sanjeev Lamba, CEO, Reliance BIG Pictures.
Kites was marketed aggressively worldwide in the run-up to the release and created a lot of excitement and curiosity. The film grossed over Rs 21 crores on the opening day, the second highest opening in India ever and is expected to have a bumper weekend.
The film has done well overseas too, and opened to full houses. The international version of Kites – Kites Remix – is being presented by Hollywood director Brett Ratner of X-Men and Rush Hour 3 fame. The film will open worldwide next Friday.
Source: Economic Times